It isn’t enough to talk about buildings, or streetscapes, or general urban planning directions to achieve success. One has to understand that it is imperative to provide opportunity and positive attitudes in Newburgh in order to attract ‘new money’ and investment in the community, ideally translating into new residents who can help sustain the economic minimums for individual households and thus result in new sales and property tax income for the city. Without a change of attitude especially with regards to violent crime including burglary (which undermines a sense of security) people will not feel safe and thus will not risk their own lives to live in Newburgh. This isn’t to say Newburgh isn’t filled with so many wonderful people, festivals, events and even a symphony. It’s to say that the urbanism of the CBD is clearly suffering and needs the kind of focus to make the kind of change happen that will help those who feel stuck in what is sometimes referred to the Newburgh slums. References to ‘slums’ must stop, and those who use the term should be informed to understand how it is doing more harm to families living in those communities than doing good for the sense of ‘coolness’.